Jim Beam makes big local Super Bowl ad

"Raised Right" replaces "Make History," which similarly touched on Beam's heritage but had prominently featured Mila Kunis. She became the brand's spokeswoman in 2014. The actress is not shown in the new ads. David Campbell, Beam Suntory's VP for integrated marketing...

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Brown Forman has a new Coopers’ Craft

When Coopers’ Craft bourbon was launched in 2016, it was both a nod to the hard-working individuals in Brown-Forman’s Cooperage and a subtle, light spirit (82.2 proof) geared toward those newer to bourbon. Now, four years later, another expression of the brand is...

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Whisky Expert? Not Really

The whisky world, as many of us know, is a wonderful place. All around the globe producers are creating delicious expressions, bartenders are educating drinkers, and the whisky market is booming. Most of the people you’ll encounter along the way are friendly, helpful,...

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Bottled-in-Bond Spirits are now Everywhere

As American whiskey sales continue to grow year-over-year, due in part to what industry analysts call the “craft movement,” bottled-in-bond spirits have come back in a big way. Jack Daniel’s released a 100-proof bottled-in-bond expression in August 2018. Heaven Hill...

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12 Distillery-Exclusive Spirits Worth Traveling For

Here are some distillery-exclusive spirits that are worth traveling for. Note – in some states like Kentucky, law dictates that every release must be sold at a few select retailers as well. But to get your hands on these bottles, your best bet is still to visit the...

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