Jim Beam makes big local Super Bowl ad

Jim Beam makes big local Super Bowl ad

“Raised Right” replaces “Make History,” which similarly touched on Beam’s heritage but had prominently featured Mila Kunis. She became the brand’s spokeswoman in 2014. The actress is not shown in the new ads. David Campbell, Beam...
Bottled-in-Bond Spirits are now Everywhere

Bottled-in-Bond Spirits are now Everywhere

As American whiskey sales continue to grow year-over-year, due in part to what industry analysts call the “craft movement,” bottled-in-bond spirits have come back in a big way. Jack Daniel’s released a 100-proof bottled-in-bond expression in August 2018. Heaven Hill...
Buffalo Trace gambles on old bourbon

Buffalo Trace gambles on old bourbon

Most celebrated bourbons made in Kentucky are between 4 and 12 years old, and many experts, both distillers and critics, believe that is where the whiskey’s sweet spot lies. Additional time in the cask, given the warm climate and the new charred oak barrels that are...
Bourbon Terms: Non-Regulated vs. Regulated

Bourbon Terms: Non-Regulated vs. Regulated

When you pick up an American whiskey bottle, you’ll see some terms that are regulated and offer great insight, while others are just marketing drivel that do not amount to a hill of spent mash. Hopefully, this quick-hitting guide helps you select the perfect bottle in...