by NBBAdmin | Feb 14, 2019 | News
For Chris Morris, Woodford Reserve’s master distiller, doing things differently is essential. As the American whiskey boom continues, he’s keen to show just how experimental and diverse the category can be. When Chris Morris joined Brown-Forman 42 years ago, the US...
by NBBAdmin | Dec 24, 2018 | News
Distillers around the world are pushing the envelope when it comes to the types of wood they’re aging their spirits in. If you like the taste of bourbon, you like the taste of white oak. Bourbon makers say that somewhere between 50- and 80-percent of the flavor in...
by NBBAdmin | Dec 3, 2018 | News
Have a whiskey lover in your life? Or perhaps you the whiskey lover? Well, you might want to use some persuasive speaking and writing to get your loved ones to search out a bottle of this whiskey during the coming holiday season. Annually for the past five years, the...
by NBBAdmin | Nov 19, 2018 | News
Elijah Craig and Evan Williams whiskey maker Heaven Hill Brands will pump US$65 million into expanding its operations in Bardstown, Kentucky. The multi-year investment will include a US$17.5m renovation, expansion and rebrand of the Bourbon Heritage Center, Heaven...
by NBBAdmin | Oct 4, 2018 | News
Does age matter? I’m the first whiskey writer to complain when a bourbon drops an age statement. Just ask Heaven Hill, Jim Beam, Buffalo Trace, and others who endured my public and private whining. Once, while waiting in line at the Louisville airport, I told a...
