by NBBAdmin | Nov 19, 2018 | News
Elijah Craig and Evan Williams whiskey maker Heaven Hill Brands will pump US$65 million into expanding its operations in Bardstown, Kentucky. The multi-year investment will include a US$17.5m renovation, expansion and rebrand of the Bourbon Heritage Center, Heaven...
by NBBAdmin | Sep 30, 2018 | News
An increase in younger fans, marketing campaigns targeted at millennial women and a seemingly unslakable thirst for US whiskey in emerging markets such as China and India continue to boost the business. In addition, the sustained wave of popularity in Europe for a...
by NBBAdmin | Sep 1, 2018 | News
September marks National Bourbon Heritage Month, an opportunity for people all over the country to celebrate something many Kentuckians grew up celebrating. We may see that fragrant nectar of the gods — that amber gateway to some of the best bad decisions ever made —...
by NBBAdmin | Aug 27, 2018 | News
Thinking outside the Bourbon barrel With demand outstripping supply, Kentucky’s bourbon distillers are looking for alternatives to longer ageing. Shay Waterworth reports STEVE JOBS, one of the greatest US entrepreneurs of recent times, famously said “innovation...
by NBBAdmin | Jul 19, 2018 | News
Stop saying “smooth,” to start. I keep an empty mini bottle of vintage I.W. Harper on my bar—not because it’s worth $9.99 according to eBay, but because once in a while I like to unscrew the top and take a whiff of old leatherbound book wrapped in...
