As the American whiskey industry has continued its relentless evolution, there’s been an interesting shift in the direction of that most valuable commodity: hype.
Once upon a time, it was the distilleries that elicited the most fervent responses from whiskey geeks. And although popular distilleries like Buffalo Trace will always inspire crazy devotion from the collectors for their limited edition releases, the last few years have increasingly centered that sort of hype and excitement not around the historic distilleries, or even the up-and-coming micros. Rather, it’s the blenders who are now often creating the tone of the conversation.
The rise of small, darling boutique blenders charging a premium for their carefully curated wares has been fascinating to see, but it’s also produced some stellar whiskey. Companies like Kentucky Owl have risen to superstar status without producing a drop of their own whiskey—although the blenders are always working on building their own distilleries for that extra layer of legitimacy. Still, given the amount of time that creating well-aged stocks entails, most of these companies will be sourcing all (or at least the vast majority) of their whiskeys for years to come. It’s all about finding the right whiskeys to source, and then the artful blending of them to create something that is more than the sum of its parts.
Among those blenders, Barrell Bourbon is one of the most widespread and well liked. I’ve been seeing their bottles in package stores and cocktail bars for years at this point, but their bourbon was something that always seemed to remain on my “I’ll have to try that at some point” list. Now, trapped at home like so many other Americans, it seemed like an opportune time to finally explore what Barrell has been doing—and an apropos time as well, considering that Barrell just won a bevy of awards for its bourbon and rye at the 2020 San Francisco World Spirits Competition.
I have samples of the two most recent core releases here: Barrell Bourbon Batch 023, and Barrell Rye Batch 003. Each carries an MSRP of around $90, placing these firmly in the top shelf territory, but each is also well over 100 proof. Let’s get to tasting, and see what’s been earning all that buzz.
Each batch of Barrell whiskey is typically substantially different from the one that preceded it, showcasing a variety of whiskeys sourced from different states and even countries, with varying proofs and age statements. This latest Barrell Bourbon batch is a blend of 10, 12 and 15-year-old straight bourbons that were distilled in Tennessee, Kentucky and Indiana. The sources aren’t always clear, although as with most sourced “Indiana” bourbon, you can assume it’s coming from MGP. According to Barrell, “the blend mingled for a couple of months to heighten the lushness and complexity.” It’s bottled at a robust 107.78 proof.
On the nose here, you can definitely get the sense that this is some older bourbon stocks, with a distinctly toasted character and notes of molasses, old oak, cinnamon and strawberry fruitiness. There’s a slight doughiness to it, with a pastry-esque dimension like baking puff pastry, along with hints of rye spice.
On the palate, this one develops more of a nuttier character, with some “nut butter” notes that makes me think of bigger Beam bourbons like Bookers or Bakers. It’s not particularly sweet, however, with notes of slightly bitter caramel sauce and strawberry jam, roasted nuts and lots of oak on the back end. Oaky tannins develop late and lend it a bit of balancing bitterness, but not much. Notably, it isn’t particularly hot for the 107 proof; the ethanol character is mild and enticing. This is powerful bourbon, but supple at the same time, and actually fairly dry when all is said and done.